Silverstone Composites is a successful carbon fibre manufacturing company based in South Northamptonshire, conveniently close to the famous Silverstone racetrack. Founder Marcus Trofimov and his team have grown the company impressively since opening in 2016, with their design and manufacturing expertise supporting some of the biggest names on the F1 grid.
In this rapidly-evolving digital world and with the continuous advancements in technology in the automotive industry, Silverstone Composites recognised the opportunity to maintain momentum and stay ahead of competitors by enhancing its online presence. A new website would be a critical investment to support the rapid growth over the past three years.
As one of the only companies of its kind to manufacture specialist products in the UK, coupled with a team that has over 20 years’ experience within the industry, Silverstone Composites quickly gained traction in the market. This has already resulted in expansion into a larger unit, enabling the company to double its team of specialists.
Quite apart from the many milestones achieved to date, Silverstone Composites continues to pride itself on producing premium quality products, bespoke to each client. Flexibility to client demands and an absolute commitment to meet strict deadlines are acknowledged by customers as additional USPs.
The motorsport industry is not the only sector to benefit from Silverstone Composite’s impressive product portfolio. Other markets include automotive, specialist sports equipment and interiors. It was this growth in product development, customer endorsement and subsequent access to new markets that has enabled Silverstone Composites to race ahead of the competition. The challenge now was to tell that story memorable and effectively.
The company needed its web presence to better reflect their knowledge and capabilities, to tell prospects and existing clients about its single source supplier solution, offering consultancy and support from the outset of any project.
Through recommendation, Silverstone Composites approached Triad, an independent creative agency with over 30 years’ experience in branding and digital media, to help them to design and develop the new website.
After a review of business objectives, investigating the market sectors the company serves and in-depth competitor analysis, Triad created contemporary, engaging website concepts to transform Silverstone Composite’s original site into a platform that promoted professionalism and technical knowledge. The approved visuals were then handed over to Triad’s development team and, after months of planning, designing and programming, the final site was brought to life to tell the story of Silverstone Composites.
Marcus Trofimov, the company’s founder commented; ‘We love our new website! This is what we needed to kickstart ideas for developing our digital media and our presence on social. Hopefully this will enable us to maintain that edge over our competition. The new website is just the beginning, and we have more exciting plans in the pipeline for the new year with our clients and are looking forward to continuing our partnership with Triad in developing our new online profile.’